Adrian
Cute, but the effectiveness has nothing to do with environmentalism and everything to do with pushing more fast food. They admit as much at the end of the article, "The ministry official said most hits on the website were just after 9:00am, indicating many people were thinking about Big Macs as they started work."

When seen in the light of the UN's FAO Report showing that meat consumption is responsible for more global warming than transportation, helping McD pump their product and greenwash themselves at the same time is highly irresponsible!

Paula Vopni
How on earth can eating more big macs be good for the environment? Maybe I'm missing the point here but I know that large scale industrial animal farming is one of the largest contributors to global warming. It seems ironic to promote a product that contributes to global warming as a promotion to combat global warming. This is ridiculous. Eat local food and eat less meat -- this is the way to combat global warming. No compromises. I hope this is on the website as a way to show how complicit Japan and corporate America are when it comes to global warming.

Elijah van der Giessen
Gosh, suddenly I'm really hungry for an Irony Sandwich.

Lora Bruncke
MacDonald's and all other pushers of unhealthy food are out of control. They are now using agressive advertising to ensure we buy from them. One commercial says the word 'fries' over and over. You can be sure many who hear it will be thinking of fries all day. This is blatant abuse of our fragile minds!

Shame on big business and our politicians for allowing this to happen while we were all busy chasing the American Dream that they gave us.