Photo: Happy Anniversary, SeaChoice!

SeaChoice celebrates five years of supporting sustainable seafood solutions (Credit: Lana Gunnlaugson)

By Lana Gunnlaugson, National Manager, SeaChoice

Earlier this month, SeaChoice celebrated five years of helping Canadians make smart seafood decisions. We brought together a group of our supporters in Toronto to toast this milestone anniversary, all that we've accomplished over last five years and the exciting work ahead of us.

SeaChoice was formed in September 2006 by five Canadian conservation organizations — David Suzuki Foundation, Canadian Parks and Wilderness Society, Ecology Action Centre, Sierra Club B.C. and Living Oceans Society. Together we have helped Canadians take an active role in supporting sustainable seafood solutions from ocean to plate.

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"The results of our work are all around us: over 500 retailer partner seafood counters are brimming with sustainable options, and the effects are felt all along the seafood supply chain. We're proud of our growing community of business partners and fishermen and the depth and breadth of our outreach to the Canadian public," said Peter Keegan from the Canadian Parks and Wilderness Society.

2011 was an especially exciting year for SeaChoice with the expansion of our staff in Toronto, additional science-based assessments and new resources as well as new business partnerships with retailers and suppliers.

"We want to acknowledge and thank our partners — the retailers and suppliers who are living up to their sustainability commitments and showing great leadership in the marketplace. They share in our celebration and our hopes for the future," Keegan said.

The anniversary event brought in a diverse crowd of SeaChoice partners and local media, including the Food Network's Christine Cushing. The group enjoyed an ocean-friendly spread of sushi, sea urchin and freshly shucked oysters that proved that sustainable really does taste better.

November 30, 2011

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