Many people have now heard the term 'sustainable seafood'. But how easy is it to find sustainable seafood options at local markets and does this matter to shoppers?
To dig for answers, we participated in Granville Island's 8th Annual Winterruption Festival, an event that brought together thousands of Lower Mainland residents during a three day celebration. I led a sustainable seafood tour in the market which included the ever-popular recipe sampling. It was heartening to see the large show of hands in the group from those who were not only familiar with the term sustainable seafood, but knowledgeable about choices as well.
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The market vendors were inspiring. They had come a long way since last year's event when there was confusion about best choice options. Finest at Sea is a locally owned and operated smokery that served us up a gorgeous sablefish from the cold waters off British Columbia's coast. It is a SeaChoice option that tour participants loved so much, they coined it "butterfish" for the creamy texture of the flesh.
Other vendors featured coho salmon candy and BC halibut salad on crostini, which is making my mouth water just remembering the pairing of dill and beautiful white flaky flesh. There are more and more options coming into the market and it's easier than ever to choose fish that fit most budgets, like BC pink salmon, for example. Have you tried slow cooking it in beer and berry jam? If not, it's highly recommended.
Help us ensure that there are wonderful options available for centuries to come by signing our pledge to eat for healthy oceans.