Photo: Our response to GM's anti-cycling ad

(Credit: Jenny Lee Silver)

By Rachelle Delaney, editorial production coordinator

A few weeks back, GM came out with an ad encouraging students to stop cycling and start driving. Their argument appeared to be that driving will make you more attractive to the opposite sex. Or more specifically, truck-driving men will be more attractive to women.

Our take on the subject? We think our photo says it all. Why drive when your bike will make you fit and hot? It'll also save you tons of money, which will come in handy with all those dates you're lining up.

Oh, and that anti-cycling ad? It generated such bad press that GM had to pull it...and apologize. Score one more for the cyclists.

gm-anti-cycling-ad.jpg

October 26, 2011
http://www.davidsuzuki.org/blogs/panther-lounge/2011/10/our-response-to-gms-anti-cycling-ad/

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3 Comments

Nov 24, 2011
2:21 PM

What a silly ad. Cycling has many advantages over driving. I have mostly been able to commute faster on a bike (weather permitting), the embodied energy in a bicycle is a minute fraction of that of a car, no gas required, and, I get lots of appreciative glances and honks from both sexes when they get a look at those beautiful diamond carved bronze legs passing by as they sit in a traffic jam.

Oct 26, 2011
4:46 PM

These ads are not only environmentally unfriendly, but factually untrue. I met my husband when I bought a bike from him (he didn't even own a car).

Oct 26, 2011
3:16 PM

I'm glad we scored one more for the cyclist, but what I would really like to see in Vancouver are dedicated Skytrain cars that are just for cyclist. To me it is counter productive to encourage people to use thier bikes to commute to work, when Skytrain is off limits during peak hours in the am and pm…………I was in Denmark 2 years ago and was surprised that they had these "cars" specifically for bikes, strollers and wheel chairs. Very roomy and very safe. Why not here??

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