Photo: Our corporate partners take the 30x30 Nature Challenge to work

Genuine Health staff in Toronto celebrating the launch of 30×30 Nature Challenge 2015.

In the four years since it first launched, our 30×30 Nature Challenge has helped thousands of people across Canada and around the world spend more time outdoors. People get into "the nature habit" — and they're happier and healthier as a result, as shown in research conducted by Elizabeth Nisbet of Trent University. Nurturing a connection to nature also makes people care about protecting it.

This wildly popular program would not have been possible without the generous support of our corporate partners, who helped fund the project AND made it come alive at their workplaces. Here's how they describe their 30×30 experience:

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Genuine Health

" Genuine Health has proudly participated in the 30×30 Nature Challenge since its first year. This year, our staff once again embraced the Challenge with enthusiasm and loved the benefits of being outside. Even when we are busy, having this Challenge reminds us to take our meetings and breaks outside and admire the little moments, like taking in the cherry blossoms."


"Despite our innate affinity for nature, most of us — especially those who live in cities — spend too much of our time indoors. And given the scientific evidence that time spent in nature makes people feel happier by reducing stress and increasing energy levels — what are we waiting for? At Interface, we're cultivating our nature habit and introducing the 30×30 Nature Challenge to our teammates and clients around the globe. We inspired customers in Bogota to host weekly outdoor luncheons every Friday through May. Our employees connect with nature by participating in walking meetings, outdoor lunch and learns and team meetings, and gardening."

Interface.jpg Interface America's marketing leadership team having a meeting outside.


" Aimia is excited to be a corporate participant in the 30X30 Nature Challenge for the first time this year. Our offices across Canada are all in downtown locations, so our employees spend a good portion of their week indoors and commuting. To inspire some friendly competition, we invited staff to participate in a weekly photo challenge; pictures of workplace teams, outdoor hobbies and activities with friends and family were posted and shared on our internal blog. It was fantastic to see each other taking advantage of the great weather! We hope we've inspired new habits and regular green time."

Aimia.jpg The Aimia team taking it outdoors!

May 28, 2015

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