We asked those behind FemmeToxic to share what they're doing to raise awareness about toxic chemicals in cosmetics;
FemmeToxic is a campaign of Breast Cancer Action Montreal, in partnership with Girls Action Foundation. Our focus is toxic chemicals in the environment, particularly ingredients in personal care products that can increase the risk of cancer and other health problems.
FemmeToxic is a multi-generational campaign with a strong youth focus. After all, girls and young women between the ages of 12 and 25 tend to use a lot of cosmetics and may therefore be highly exposed to toxic ingredients. FemmeToxic seeks to increase awareness of toxins in personal care products, their impact on health and the safer alternatives through a public education campaign that includes workshops in secondary schools and after-school programs. We incorporate strong media arts and do-it-yourself components into our workshops to ensure that they're engaging and interactive. We also offer concrete opportunities and tools for youth to take action.
This spring, we are using the new David Suzuki Foundation product survey in our workshops to encourage participants to take a closer look at their products. Ultimately, our goal is to build a youth-led national campaign to give the beauty industry a long overdue makeover through meaningful, legislative change.
Tell us what inspired you to raise the awareness about harmful chemicals lurking in cosmetics.