Three and a half years ago, my life changed forever. I was invited to be part of a film crew, that traveled to Midway Island, one of the remotest islands on Earth.
There our team witnessed and documented the death of hundreds of thousands of baby Laysan Albatrosses, from the ingestion of our single use plastic trash, that they were mistakenly fed by their caring parents. Seven trips to Midway later, almost 5 million views of our film trailer, 60 plus short YouTube films from our expeditions and dozens and dozens of speaking engagements at schools, universities and conferences... I feel that we are just getting started, with what is a deep down urgent campaign to share this story with the world.
It is OUR trash that is ending up in our oceans. Our SINGLE USE PLASTIC trash... and this is by far what is killing these innocent birds. But it's really not about the Albatross at all. They are only the messenger, no different then the canary was in the coal mines years back.
It's their message that needs our urgent attention, and no matter where each of us is, or where we live, we can make a change starting right now. Please join me and my team in making a difference. REFUSE single use plastic in your life and join us!
Message to Canadians: REFUSE single use plastic in your life! Start with single use plastic bags, plastic bottles and take out containers. There ARE alternatives... you will find them... Thank you.
Watch the trailer to Chris Jordan's film Midway