VANCOUVER - David Suzuki is ready to become a bhangra star to inspire the South Asian community and all Canadians to spend time in nature. People who sign up between September 17 and October 14 for the Punjabi by Nature challenge, a joint effort of the David Suzuki Foundation and Progressive Intercultural Community Services (PICS), get to vote on the dance move he'll learn.
The challenge is to spend 30 minutes outside every day for the next month. David Suzuki will show off his dancing skills by demonstrating the move that gets the most votes at the end of the challenge.
"Spending time outdoors is good for our health, head and happiness. We want to raise awareness about the benefits of spending time in nature within cultural communities across Canada," says Harpreet Johal, from the David Suzuki Foundation. "Punjabi by Nature helps get people outside and celebrates the Punjabi culture of bhangra."
More Canadians live in cities than ever before in history. The average person is indoors more than 90 per cent of the time and spends more than six hours a day in front of screens.
Studies show that getting outside:
- Reduces anxiety, depression and stress
- Increases energy, immune function, concentration, weight loss and fitness
- Lowers the risk of diabetes, heart attack and colon cancer
"The South Asian population, like all Canadians, needs more awareness about the importance of getting in touch with nature," says Jasleen Kaur, from Progressive Intercultural Community Services. "We hope this fun campaign focusing on the Punjabi community will help the message stick."
Challenge participants will be entered into a contest to win two tickets to hear David Suzuki speak at the PICS 25th Anniversary Celebration on November 2 in Surrey, B.C.
There will also be a nature walk and discussion on the health benefits of going outside every Sunday of the campaign (September 23 and 30, October 7 and 14) at the Guru Nanak Sikh Gurdwara in Surrey at 1p.m.
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For more information about the campaign and to see a promo video starring David Suzuki, go to http://ow.ly/dOu75
To vote for bhangra move that David will learn go to http://www.davidsuzuki.org/what-you-can-do/punjabi-by-nature/punjabi-by-nature-challenge-go-outside-and-teach-david-suzuki-a-bhangra-move/#vote
To play the jingle on radio, please go to http://db.tt/AeuTy5UV
To play the promo video on TV, please contact Harpreet Johal (contact info below).
For more information contact:
Harpreet Johal, David Suzuki Foundation
firstname.lastname@example.org, 604-732-4228 ext 1283, 604-803-3392 (cell)
Jasleen Kaur, Progressive Intercultural Community Services
email@example.com, 604-596-7722 ext 118