Our research has shown that 70% of Canadian kids spend an hour or less outside each day. And yet, children who spend time in nature are far more likely to protect it later in life. As part of our mission to inspire the next generation of environmental stewards, we partnered with the Schulich School of Education at Nippising University to create the Connecting with Nature educational guide for Grades 4 through 6. The guide empowers teachers to educate youth on important environmental issues, from biodiversity to climate change. It's packed with fun activities for the classroom and for children to share with their families.
The official launch kicked off with our month-long Back to School? Get Back Outside campaign. Each week in September, we sent interested parents an activity from the Connecting with Nature guide, which they could do outside with their children. Two thousand families across Canada took up the challenge, exploring local food, water and energy sources while spending time together in nature.