This summer marked the fifth year of the St. Lawrence: Our Living River annual campaign in Quebec, to raise awareness of "the river that runs through us" — or, more specifically, through 45 per cent of les Québécois who depend on the river for drinking water.
This year, the third edition of St. Lawrence Week kicked off the June campaign with more than 50 family-friendly activities to encourage citizens to reconnect with the St. Lawrence, made possible with the help of over 40 partners from across la belle province. Activities included fishing workshops, shoreline cleanups and even whale-singing lessons! A few highlights included a visit from world-famous rower and St. Lawrence ambassador Mylène Paquette during our shoreline cleanup and a family rally event on June 7 in Pointe-aux-Trembles, as well as a screening of the movie L'or du golfe, followed by a panel discussion with filmmaker Ian Jaquier and experts from the St. Lawrence Coalition about the devastating impacts of — and ways to prevent — oil and gas drilling in the Gulf of St. Lawrence.
Since the first event in 2013, St. Lawrence Week has successfully reconnected tens of thousands of Quebecers to a river that has shaped their history, culture, health and economy. To highlight the latter, the Foundation launched a report in June on the economic value of aquatic ecosystems in Montreal's Bluebelt area, underlining the need to protect the river's fragile ecosystems as well as Quebecers' willingness to contribute to protecting their drinking water.
Finally, throughout June, Foundation supporters were treated to weekly emails with tips to help care for the river, including our list of top 10 sustainable fish and seafood, as well as many fun facts on the river's rich biodiversity and the countless reasons to help protect it, today and for future generations.