Gotmilkweed 2016 is now on! Buy your milkweed plants, seeds and kits at


On April 1, 2015, we boldly launched the #knit4monarchs campaign, calling on Canadians to help monarch butterflies by knitting chrysalises. The campaign brought plenty of attention, but was of course an April Fool's campaign designed to draw attention to what monarchs really need — lots of milkweed!

Instead of knitting cute little chrysalises, we urge Canadians to continue planting milkweed in yards, playgrounds and parks. Without milkweed, monarchs can't survive. That's why we also launched our second annual #gotmilkweed campaign.

Monarch butterflies start their multigenerational journey northward early in the year and will begin arriving in Canada in early summer. For the past two years, the David Suzuki Foundation has run a campaign based in Toronto. Residents can buy milkweed plants online or donate to support efforts to plant milkweed through the Homegrown National Park Project. To date the campaign has spurred the planting of more than 10,000 native milkweed plants in yards, parks, schools and balconies. Though this year's #gotmilkweed campaign is finished, there are plenty of ways to get milkweed. Check out our monarch FAQ or pollinators page for more info.


Want to learn more about the #gotmilkweed campaign? Read about it in this story from Metro News — Canada's most read national daily newspaper here.

What's up with #knit4monarchs?

The #gotmilkweed campaign was launched on April 1, 2015 alongside #knit4monarchs, a playful effort that called on Canadians to knit monarch chrysalises. The #knit4monarchs campaign generated much interest and was later revealed to be an April Fool's joke​. Find out more here:


Have questions about monarchs and milkweed? Check out our comprehensive FAQ page here: